Hey there, fellow business owner. Are you feeling stuck? Pouring your heart and soul into your business but not seeing the growth you crave? Trust me, we’ve been there. But here's the good news: Josh and I were in the same boat, and we managed to add 122 new members to our salt therapy business in just 90 days. How? Let's dive in.
The truth is, Josh and I are no different than you. We had our share of timing, luck, and meeting the right people. But the real secret sauce? A decade of grinding and learning.
I say this because I want you to know that everything we did you can do, too. Also, Josh and I believe in helping local businesses win. We believe every local business owner deserves their part of the American dream and to be rewarded for the bold risks they take. In order to do that, the first problem most local businesses need to solve is how to make customers happen.
Most local businesses already know how to make customers happy, but they struggle to reliably, and predictably add new customers to their business each month.
Once you crack the code on making customers happen, you're not just a business owner; you're a freedom fighter. You'll have the time to work ON your business, not just IN it. Want to open another location? Go for it. Want to sell your business for a pretty penny? Either way, you’ll stop being an employee of your business, and start being the the leader of your business.
So, how did we add 122 members in just 90 days?
Here are the three steps we started with:
Document the Client Journey: Who is your customer, and what steps do they take to go from stranger to loyal patron?
Identify Tools and Tactics: What resources and actions did we use to get the word out?
Measure Key Performance Indicators (KPIs): Predict, measure, discuss, and adjust. Rinse and repeat.
In today’s blog, we’ll focus on the first step we took - the documented journey. This is important because if we have tools and tactics (e.g. Facebook ads, networking groups, etc.) and KPIs, but no documented way to make customers happen, we’re essentially relying on one-hit wonder (also known as random acts of marketing).
There are 10 stages in an ideal customer journey, but today we're zeroing in on the first 6: marketing, lead generation, outreach, appointment, show, and conversion.
Before people can become customers, they need to know you exist. For us, that meant shouting from the rooftops that Salt Remedy helps families breathe easier and sleep sounder.
Don't rush the relationship. Get their contact info first. If you push for a sale too soon, you'll miss out on a ton of opportunities.
Once you have their contact info, answer their questions or schedule a follow-up.
Set up a time for them to experience your service.
Some will come, some will reschedule, and some will flake. It's all part of the game.
Make them an offer they can't refuse. Turn those appointments into memberships.
Over the next few weeks, we’ll be sharing specific strategies and results we used for each of the 6 steps listed above. So stay tuned for next week.
Need results NOW? Schedule a call with us and we’ll show you our entire process and discuss how it applies to your business specifically.